Join our experts in website design, CRO, PPC, SEO, media and data analytics as they discuss the impact of AI in digital marketing.
In 30 minutes our experts discuss the impact AI is making now, the opportunities and the challenges it presents.
New AI is being made available almost weekly, but what is good, how should you use it (if at all) and what should you avoid? Our experts come together and cut through the noise to give you actionable insights to inform your company's AI strategy.
The topics covered are:
- AI: what are our clients worried about right now?
- SEO: the effect of AI overviews on Google search results
- PPC: the AI that is having positive and negative implications
- Meta: audience targeting and segmentation tactics using AI
- Analytics: AI audiences in GA4
- CRO: new tools shaping website optimisation
- a 10 point checklist to guide your AI strategy
If you're wondering which AI tools you should be using right now this will be 40 mins well spent, as we provide our top hints and tips.
If you'd like support with your AI strategy please get in touch. We'd love to hear from you!
The Expert
Ross has been with equimedia over 7 years and leads business operations and our Digital Experience team. With a broad knowledge and a keen eye for detail, his focus is on delivering outstanding website user experiences, high quality builds, and conversion rate improvements the drive business growth.
Jamie started his paid search career at equimedia and returned to us in 2021 after several years working client side. His expertise in Paid Search means our team deliver excellent data driven results harnessing the best technology and AI has to offer. His passion is getting the best out of the technology to drive growth no matter the size, industry or complexity of the client. He is always keen to share his knowledge with his team and his clients and has built a close knit PPC team who always strive to deliver excellence.
James is responsible for the Search Engine Optimisation (SEO) strategy and delivery. James has extensive experience of most elements of digital marketing both agency side with past clients including Herman Miller, Creed Fragrance, SACO Apartments and Hargreaves Lansdown and client side as Head of SEO at Nationwide Building Society.
Amisha started her career at equimedia in 2006. She spent time living and working in London, and then made the decision to return to equimedia in 2019. Amisha has expertise in all elements of digital marketing media planning and buying from both a brand and performance perspective. She leads our media team in creating multi-channel, full funnel (pirate) campaigns that reach, engage and convert browsers to customers for our clients in diverse industries from B2B to retail and charity to financial services.
Rob works closely with Ross to provide our clients with excellent analytics set ups that deliver insights that help support marketing and business decisions. Experienced in standard and 360 GA set up Rob and his team deliver data in bespoke reports for each client and supports in house teams on creating data-layers and advanced tagging to ensure all data insights are accurately captured and interpreted.
