Customer Profiling

Defining your ideal target audience by analysing your customer data and buying behaviour across multiple touchpoints, and bringing them to life through our unique profiling tools and visualisation techniques.

Discuss your customer profiling needs today

Privacy Policy

Privacy & Cookie Policy ...

This site is operated by equimedia Limited, a company incorporated in England (registration number 3892399), the registered office of which is First Floor, Stella Building, Whitehall Way, Windmill Hill Business Park, Swindon, SN5 6NX.

As a valued visitor to our website, we are committed to maintaining your privacy and being clear & transparent on how we use cookies and any personal data you submit to us.

PERSONAL DATA

If you complete a form on this site, you will be asked to provide certain information about yourself (such as your name, address and email address). equimedia respects the privacy concerns of users of this web site and complies with all applicable UK Data Protection legislation currently in force in relation to its treatment of personal information. This privacy statement sets out our policy in relation to how it uses any personal information collected from you through your use of this site.

By disclosing your personal information to equimedia Limited, you consent to the collection, storage and processing of your personal information in the manner set out in this privacy policy.

In the event that you would like to update your details or have any queries regarding this privacy statement please contact equimedia by any method set out at the bottom of this page.

Prior to completing a form on this website you will also be asked to confirm that you have read our terms and conditions. Our terms and conditions explain how we securely store and use your data. They also explain how this website uses cookies (as below).

USE OF COOKIES

equimedia use cookies to recognise website visitors and to store the way visitors use this site. This allows us to analyse website activity, so we can optimise the user experience and make sure we offer the best content for visitors. We use cookies in order to give us information on the number of visitors to different parts of our website and thus to monitor which areas are most useful.

We also occasionally run targeted advertising to generate relevant traffic for this website. In order to target this advertising effectively, we use a cookie to ensure this advertising is targeted and relevant.

The cookies we use do not contain any personally identifiable information.

Read more about how this site uses cookies.

LINKS

This site contains some links to other websites. We are not responsible for the content or privacy policies of any of these sites.

CHANGES TO THIS POLICY

The equimedia privacy policy may change at any time, so you may wish to check it each time you visit our website.

CONTACT DETAILS

By Post:

equimedia Limited
Stella Building
Windmill Hill Business Park
Whitehill Way
Swindon
SN5 6NX

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The customer data you hold is gold dust. It can tell you who buys what from you, where they are, who they are, their interests, attitudes and behaviours online, the content they consume and the platforms they use. If you can segment your customers into customer types to identify those who are most valuable to you; perhaps those that make the highest number of orders per year or spend the most with you each time they order, we can tell you all about them and use the insights we create to improve all your digital marketing activity, from your website design and build, to your PPC, display and video campaigns.     

If you don’t have customer data, that’s not a problem. We can work with you to understand which brands and products are similar to yours and construct ideal customer profiles from research into those brands. If you are a business to business brand we can also help you, as after all, your customers are people too!   

We Can Support

  • Customer Profiling
  • Persona Creation
  • Market Trends & Insights
  • Business Customer Profiling
  • Media Consumption Analysis

We use an array of tools to help us understand your customer data. This includes Experian, Mosaic 7 and Financial Segments and industry leading third party toolsets such as TGI  to understand life stage, income and geographic location.

We offer several levels of service:

Summary Reports

A FREE snapshot of your audience personas and your market opportunities for finding new customers, clients or supporters, including a call with our team of experts to talk through your ideas and ambitions for your digital campaigns.

This basic report created using a sampled dataset from a group of your best customers is the ideal place to start the conversation about how to identify, reach and win new customers.

Audience & Strategy Reports

These reports feature the full range insights we can provide from ‘Audience Segmentation’ and ‘Persona’ creation through to ‘Media Planning insights’ with actionable outcomes.

This insight will inform your creative development for acquisition campaigns and CRM communications, and your media planning and targeting helping to deliver greater Return on Investment through increased customer acquisition and sales.

What do you need to provide?

Our minimum requirement is a full customer postcode for an identified group of customers to allow us to begin to segment and analyse your audiences.

No data to share but need audience insights?

If you are a start-up organisation or have little data to share, don’t worry we can still help using our third-party toolsets; just select a ‘Reverse Audience’ planning option. In these reports we reverse engineer ideal customer segments for you to provide the ‘Summary Reverse Audience Report’ to help improve your marketing targeting, or the more insightful ‘Reverse Audience & Strategy Report’ giving you more market analysis and actionable insights to inform marketing strategy development.  

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Our Work

Aldermore

Aldermore Bank, founded in 2009, had grown quickly but still had ambitious growth targets and wanted to attract more small business customers. We analysed their customer data to build profiles of customer types to help us target these audiences in all digital media campaigns. Overlaying commercial mosaic codes and SIC codes on existing customer records and cross-referencing with Domestic Experian codes we build profiles for SME business decision-makers. This ideal customer insight allowed us to take on and improve their PPC and display campaign targeting, and attribution analysis allowed us to understand the role of each digital channel in their campaigns to deliver outstanding results and the growth in SME customers the client wanted.

181% increase in sales

29% reduction in cost per sale

What Our Clients Think

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Direct to Consumer

Driving the right consumers to online shops, fulfilling orders and maximising return on investment.

Overview

Media

Reaching out to your customers through the right channels and building brand through response.

Overview
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