Customer Profiling

Defining your ideal target audience by analysing your customer data and buying behaviour across multiple touchpoints, and bringing them to life through our unique profiling tools and visualisation techniques.

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equimedia Limited
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Windmill Hill Business Park
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The customer data you hold is gold dust. It can tell you who buys what from you, where they are, who they are, their interests, attitudes and behaviours online, the content they consume and the platforms they use. If you can segment your customers into customer types to identify those who are most valuable to you; perhaps those that make the highest number of orders per year or spend the most with you each time they order, we can tell you all about them and use the insights we create to improve all your digital marketing activity, from your website design and build, to your PPC, display and video campaigns.     

If you don’t have customer data, that’s not a problem. We can work with you to understand which brands and products are similar to yours and construct ideal customer profiles from research into those brands. If you are a business to business brand we can also help you, as after all, your customers are people too!   

We Can Support

  • Customer Profiling
  • Persona Creation
  • Market Trends & Insights
  • Business Customer Profiling
  • Media Consumption Analysis


We use an array of tools to help us understand your customer data or build ideal customer profiles. Mosaic or Cameo demographic classifications to understand life stage, income, geographic location and attitudes, TGI research to provide in depth audience insights, research papers into your industry or market from providers such as Mintel, Business SIC code information and social media insights, to name but a few.

All the data is compiled with media consumption habits information for each type of customer so we can understand which segments represent the best opportunity for you and where we can reach them as they use the internet each day. This insight is incredibly powerful as it not only shows us where to reach your ideal customer but how target them specifically and the language and imagery to use in ads.

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Our Work


Aldermore Bank, founded in 2009, had grown quickly but still had ambitious growth targets and wanted to attract more small business customers. We analysed their customer data to build profiles of customer types to help us target these audiences in all digital media campaigns. Overlaying commercial mosaic codes and SIC codes on existing customer records and cross-referencing with Domestic Experian codes we build profiles for SME business decision-makers. This ideal customer insight allowed us to take on and improve their PPC and display campaign targeting, and attribution analysis allowed us to understand the role of each digital channel in their campaigns to deliver outstanding results and the growth in SME customers the client wanted.

181% increase in sales

29% reduction in cost per sale

What Our Clients Think

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Direct to Consumer

Driving the right consumers to online shops, fulfilling orders and maximising return on investment.



Reaching out to your customers through the right channels and building brand through response.

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