[Webinar] Cake not Cookies; A GA4 Strategy for Financial Services Companies to Prepare for a Cookie-less Future

The Webinar took place on 14th July 2022 at 11am

Key Highlights:

The equimedia analytics team covered the following topics to help Financial Services companies prepare for the sun-setting of Universal Analytics and the known-unknowns:

  • GA4 – what is it, and why set it up now?
  • How will GA4 affect marketing?
  • Thinking beyond GA4 - Reviewing cookie consent, data, and Analytics set up to stay ahead of the competition and create the ideal analytics 'layer cake'
  • How could the right set up inform my business planning?
  • How to prepare for the known unknowns in 5 steps

Presented by Ross Britton, Rob Stalham and Ricardo daSilva

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Cake not Cookies: A GA4 Strategy to Prepare for a Cookie-less Future

Thursday 14th July 11am - 12 noon

In this one-hour webinar, equimedia will help you understand the implications of the sun-setting of GA3 (Universal Analytics), why you should set up GA4 now and the technical elements of your Analytics, marketing and privacy set up you need to review in order to prepare for the cookie-less future and build your analytics ‘layer cake’ that will help you prepare for the known unknowns.

GA4 works differently from GA3, recording events not sessions and makes it possible to track events across devices and platforms. It requires bespoke set up but once integrated with the Google Stack,

Big Query and your privacy management system it will make it possible for you to dive deeper into your data and discover more about customer behaviour.

Join us to understand the layers of your new Analytics cake and how delicious it could be!



About the Presenters

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Ross Britton
Chief Operating Officer

Ross has been with equimedia over 7 years and leads business operations and our Digital Experience team. With a broad knowledge and a keen eye for detail, his focus is on delivering outstanding website user experiences, high quality builds, and conversion rate improvements the drive business growth.

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Robert Stalham
Web Analytics Manager

Rob works closely with Ross to provide our clients with excellent analytics set ups that deliver insights that help support marketing and business decisions. Experienced in standard and 360 GA set up Rob and his team deliver data in bespoke reports for each client and supports in house teams on creating data-layers and advanced tagging to ensure all data insights are accurately captured and interpreted.

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Ricardo DaSilva
Web Analytics Executive

Ricardo is an analytics specialist who has made it his business to understand the implications of GA4 and help our client prepare for the cookie-less future. Having worked for client companies providing analytics, reporting and SEO services Ricardo has expert data visualisation skills and enjoys helping our clients get the most out of their data.