[Webinar] Google Analytics 4: An Introduction to the Present and Future of Web Analytics


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Join Ross Britton, COO, equimedia to prepare for the sun-setting of Universal Analytics (UA) and the Dawn of GA4

This session is perfect for you if you are thinking of setting up your GA4 or in the process of planning your set up. Ross will cover:

  • The history of Google Analytics
  • An overview of GA4 and the opportunities it presents
  • The differences between UA and GA4 
  • The challenges GA4 presents
  • Planning your GA4 set up and business reporting 
  • 8 step GA4 implementation roadmap 

Ross provides an overview of GA4, its differences to UA and a useful 8 step implementation guide to help you plan your GA4 set up. Let him guide you through the planning for your ideal GA4 account, and please get in touch using the form if you'd like us to help you optimise your set up for your business.

The Expert

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Ross Britton
Chief Operating Officer

Ross has been with equimedia over 7 years and leads business operations and our Digital Experience team. With a broad knowledge and a keen eye for detail, his focus is on delivering outstanding website user experiences, high quality builds, and conversion rate improvements the drive business growth.