Join Amisha Rathod to find out how understanding exactly who your customers are is the key to delivering effective marketing campaigns.
In this 30 minute Masterclass Amisha Rathod, Head of Media, discusses the dangers of making assumptions about your customers. She explains how valuable detailed information about their geo-demographic attributes, behaviours, media consumption habits and attitudes can super-charge your creative and campaign targeting to deliver greater engagement, sales and leads.
- The dangers of making assumptions about your target customer
- The tools available to help you uncover valuable insights about your current customers
- How you can use those insights to identify growth opportunities
- Ways to apply the insights to your marketing strategy
- Why regular analysis is improtant
The session is packed full of invaluable insights and inspiration and you'll leave with a checklist of actions to kick start your customer exploration.
If you are wondering how to understand your customers better, and would like help to apply the insights to your marketing, please get in touch.