Our Work

Black Friday campaign zips up Christmas sales!

Black Friday campaign
delivers ROAS of 18:1
Left Angle Mask


Hangloose Adventure provide adventure experiences at the Eden Project and Bluewater. The facilities include a zip-wire, outdoor skydiving, rope adventures and giant swings amongst other dare-devil equipment.

Hangloose wanted to boost bookings for adventure days out by offering 20% off all activities between 24th November and 3rd December, capitalising on the Black Friday and Cyber Monday increase in online purchasing.

  • Increase average daily revenue by more than 100% with 30% increase in budget
  • Increase bookings by more than 100%
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Our Approach

Using paid search, we created specific Black Friday ad copy with a pinned countdown customizer which showed how long the promotion would last, to create urgency and drive direct response.

We created a specific promotion ad extension and a shopping campaign promoting vouchers. Heavy competition in shopping campaigns meant we put the emphasis on promoting the standard search ads with the Black Friday copy where CPCs were less reactive.


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The campaign helped Hangloose meet their overall revenue target per day with paid search delivering 30% of the revenues with a Return on Advertising Spend of 18:1.

  • PPC achieved a ROAS of 18:1
  • 31% increase in spend delivered 149% increase in bookings
  • 153% increase in revenue delivered

Brooklyn Skeete from Hangloose Adventure said: 

Equimedia helped us capitalise on Black Friday and Cyber Monday online shopping trends, maximising our bookings and revenue while delivering a fantastic return on our investment. We are delighted!.

31% increase in spend delivered 149% increase in bookings

and 153% increase in revenue

Interested in seeing what we can do for you? Get in touch and let us know about your requirements today.

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