28th February 2024

Cookie consent banners: the Cinderella of digital marketing?

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James Gardner
Head of SEO
Read time: 17min
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James Gardner Head of SEO at equimedia, provides an overview of why cookie consent banners are important, why they are the Cinderella of digital marketing and why they matter.  

James explores how several brands are currently presenting consent banners, discusses the good, the bad and the downright ugly, and explains why marketers should own your brands cookie consent banner, not your legal team. 

Your banner is the first interaction a new users has with your site, so to get the UX off to a good start watch James' video and pick up some helpful hints on what you should be paying attention to right now.  



If you’d like to get ahead of your competitors when it comes to delivering great UX and a compliant consent banner that handles tag firing accurately, please get in touch to talk to our experts about your challenges.



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Author James Gardner
Channel Website