24th January 2024

SGE will impact Google search in 2024. What do we know so far?

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James Gardner
Head of SEO
Read time: 12min
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James Gardner Head of SEO at equimedia, provides a quick overview of what we’ve learned so far from Google's implementation of AI into its search results page in US.

The new search solution is still in beta but there already some interesting insights emerging. Watch James’ video to understand more about the implications for brands.



We can expect more changes as the functionality develops, and 2024 is going to be a big year for search marketing. We will need to work to understand how AI is going to impact search results and adapt our approach to paid and organic search optimisation. Certainly interesting times!

Watch our blog for further updates later in the year.

If you’d like to get ahead of your competitors when it comes to adapting to the new search landscape, please get in touch to talk to our experts about your challenges.



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Author James Gardner
Channel SEM