equimedia recently implemented a Google Ads smart bidding strategy for one of our clients - a leading and award-winning pet insurance provider.
Enhanced CPC (eCPC ) is a smart bidding strategy in Google Ads that helps you obtain more conversions from your manual bidding. This tool automatically adjusts bids for every auction based on the likelihood of a conversion.
What are the benefits?
The Google Ads algorithm can analyse hundreds of users signals (such as age, gender, location etc), in real-time to help advertisers get more conversions.
It can also improve conversion rate and cost per conversion because it is constantly adjusting and optimising bids! This in turn saves you valuable time and allows you to focus on other areas while you leave the optimisations to Google Ads.
Implementing an eCPC strategy for our client, a leading pet insurance company, led to an improved performance:
- 76% increase in CTR
- 38% increase in Conversion Rate
- 27.3% decrease in Cost Per Lead