Search Engine Marketing (SEM)
Be visible for the right search terms and boost your online presence.
Search Engine Marketing (SEM)
Without an insightful and informed search engine marketing strategy in place, it's a tough task to get your site to rank highly on search engine results pages, be visible and most importantly, stay above your competitors. Studies have shown again and again that the first results on a search page will receive the highest percentage of click-throughs, and the number decreases the further down the page users need to scroll.
Search Engine Marketing consists of two key disciplines; Search Engine Optimisation (SEO) and Paid Search (PPC). Good SEO will increase organic traffic to your site, help build brand authority and drive social engagement. A well-structured paid search strategy (ads that appear within search results pages) can be one of the most profitable digital channels and often the last channel your customers will use before they make a purchase.
If your SEO and paid search strategies are planned by an expert team and work well together; maximising organic visits, growing awareness of what you offer, and ensuring sales ready users find you through paid search and shopping campaigns you have the opportunity to achieve your full potential.
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