SEO is the process of ensuring your target customers and the search engines understand what your products and services are, and that they are amongst the very best in your sector. This involves developing a highly effective and informative website that answers your customers questions and delivers what they need, and is technically well-built and accessible demonstrating you are a trusted brand. The reward for a great SEO strategy is higher rankings on Google and Bing that deliver customers to the right page on your website for conversion.
We Can Support
- Situation Analysis
- SEO Strategy
- Increase Site Traffic
- Content Development Strategy
- SERP & Competitor Analysis
- Keyword Research
At the heart of a strong web presence is content that delivers Expertise, Authority and Trust (EAT) to your customers and target audiences. Google rewards sites which are high quality and provide excellent resources to meet the requirements - the ‘search intent’ - of your audience.
Good SEO is then about your website being technically fit for purpose and the deployment of excellent content that adds value to your audience’s user experience and is understandable by search engines. Whether you are needing to generate high value leads in a B2B environment or grow you visibility as an eCommerce retailer, equimedia has a strong track record of delivering sustainable results through increasing the ranking of your key search terms on Google and other search engines in UK and internationally.
