Data + Technology + People = Growth, but will AI Divide or Multiply?

We've all learned the BIDMAS rule in maths, where Brackets, Indices, Division, Multiplication, Addition and Subtraction are the order of operations to be performed when looking to solve super hard stuff. When it comes to Digital Marketing, the formula for success is a simple one:

Data + Technology + People = Growth. But where does AI-powered technology fit into this equation? Do BIDMAS type rules apply? Do you see AI and the likes of ChatGPT multiplying success, or are you divided on the subject?

How AI and ChatGPT Can Enhance Your Digital Marketing Campaigns

At equimedia, we’re proud to share our winning formula of: Data + Technology + People=Growth. This mantra has driven the growth our clients have enjoyed and as we take stock, it looks more than ready to set us up for driving success moving forwards, too.

The key to success is finding ways to leverage all three components to create better campaigns that drive growth, and working out how AI can help us. At their core, AI-powered tech such as ChatGPT are technologies to enable machines to learn and perform tasks that would previously require human intelligence. By combining these tools with human expertise and existing strategies, we can enhance campaigns and efficiency in various ways.

Data: The Foundation of Successful Marketing Campaigns

Data is a core fundamental of any successful marketing campaign, whether that be past performance, audience, business, econometric or another form of insight. It is one of the building blocks for everything we do at equimedia.

By leveraging AI powered technologies in marketing you can collect, analyse and interpret data at a scale and pace that would take far longer to achieve manually. This way we can be quicker to identify patterns, trends and insights that inform our marketing strategies.

For example, running AI-powered sentiment analysis can help you gauge the sentiment of your audience and community towards your brand by analysing things like social media posts and customer reviews. This data can then be used to adjust messaging or campaign targeting.

ChatGPT can be used to create chatbots to collect data from customers in a conversational manner, providing valuable insights into their needs and preferences.

Technology: Streamlining Processes

With proprietary tools like our equiEDGE attribution solution, we’re keen to ensure the right tech is in place for the job to make sure we’re executing successful marketing campaigns.

AI-powered technology isn’t a new thing though, is it? How often have we spoken in the past about “Google’s algorithm” or the “black box” for PMAX campaigns, driven by AI? But now it’s time for us to utilise the tools available to grab some time back.

We can already see lots of people utilising ChatGPT to generate personalised emails or social media posts. With the right prompts it’s possible to align copy perfectly to a brand’s tone of voice and appeal to the right audiences.

AI-powered technology can also provide that creative spark. OpenAI, Adobe and Canva are 3 examples of tools capable of creating bespoke imagery. Right now it’s possible to quickly get some initial design concepts mocked up relatively easily.

People: The Human Touch

Let’s be fair, AI tools for data gathering or analysis, or AI that helps create and optimise campaigns are not that useful without having awesome humans to harness their power.

We’re at a point in technology evolution where the quality of the input directly impacts the quality of the output from AI. People are still the most important element of the equation and where an agency can truly make themselves stand out.

While AI technologies like ChatGPT can provide valuable insights and automation, they cannot (currently) replace human creativity and strategy. They can help marketeers identify opportunities and insights, but it's up to people to articulate what they want, interpret the outputs and ultimately act in the best way for the best results.

AI-powered tools may help you identify effective keywords and phrases to include in your ad copy, and can speed up the writing process, but who better than brand custodians to turn that into a compelling story that will truly resonate with a target audience? Similarly, ChatGPT may help you generate content ideas, but it's up to people to create high-quality content that aligns with your brand values and resonates with your community.

Growth: Resulting Successes

By combining data, technology and great people, you can leverage the power of AI-powered technology and tools like ChatGPT to create better digital marketing campaigns across all your channels.

Whether it's automating repetitive tasks, personalising the customer experience, or providing valuable insights, this formula remains the key to achieving growth and success in your digital marketing.

Don't hesitate to explore the possibilities and integrate these technologies into your marketing strategy today, or feel free to get in touch for us to help you get a head start.