Generative AI is the new buzzword in the world of technology, and it's making headlines everywhere. As the name suggests, generative AI refers to a branch of artificial intelligence that is focused on generating new data or information, such as text, images, or music, based on the input it receives. This technology has come a long way in recent years, and its applications are becoming increasingly diverse and impactful.
Generative AI tools and the future of search
Google has been working on generative AI models for several years now, with several code-named projects such as 'AutoML,' 'Babylon,' and the most recent 'Bard,' which was introduced in a recent blog post: OpenAI, on the other hand, has been developing generative AI models such as GPT-3, which has demonstrated advanced conversational abilities.
One of the most exciting possibilities for generative AI is its potential integration into search engines. In 2023 and beyond, it is possible that Google and Microsoft will integrate generative AI models into their respective search engines.
Google's search engine may integrate 'Bard,' a generative AI model developed in-house. If this integration takes place, Google's search engine, integrated with 'Bard,' may provide users with traditional search results, but also include context-rich answers generated by the AI model. This could offer a more comprehensive search experience, as users can interact with 'Bard' to find the information they need, rather than sifting through pages of irrelevant search results.
Meanwhile, Microsoft's search engine may integrate ChatGPT, a generative AI model developed by OpenAI. If this integration takes place, it may offer traditional search results alongside AI-generated answers. This could allow users to get a deeper understanding of their queries and find the information they need more quickly. ChatGPT is known for its advanced conversational abilities, which could further enhance the search experience for users.
Could generative AI provide next level search?
In conclusion, the integration of generative AI into search engines has the potential to revolutionize the way we find information online. Both 'Bard' and ChatGPT are developed by leading companies in the AI industry and are likely to offer high-quality conversational experiences that can help users find the information they need more easily. The choice between the two will ultimately come down to personal preferences and the specific needs of the user.
It is important to note that while the integration of generative AI into search engines has the potential to greatly enhance the search experience, there are still limitations that need to be overcome, such as ensuring the AI-generated answers are accurate and trustworthy.
This article was entirely generated by ChatGPT, to demonstrate it's ability to generate factual information. Could you tell? We wish Google all the best in its endeavours to bring generative AI to the masses. The game is on!
We'll be publishing more on Generative AI shortly, so watch this space!
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| Author | Robert Stalham |
| Channel | SEM |