Conversion Rate Optimisation

Analysing your website traffic, understanding user behaviour, running A/B testing, and building customer-centred personalised website experiences to maximise your site’s performance.

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equimedia Limited
Stella Building
Windmill Hill Business Park
Whitehill Way

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Good user research underpins all our conversion rate optimisation testing. We setup tests based on data and user insight, ensuring we prioritise the tests that will deliver the highest business impact. We design and implement A/B and Multi-Variate Testing (MVT) testing that identifies conversion barriers, hypothesise why these exist, propose solutions, and design new pages that will deliver a conversion uplift. Setting up tests to achieve what you want is also often the hardest bit. We work with you to implement tests through A/B testing tools that deliver confidence in results and achieve your goals.

We Can Support

  • Conversion Audits
  • User Research
  • A/B Testing
  • Multi-Variate Testing
  • Personalisation
  • CRO Roadmap Management


We analyse, hypothesise, design, implement and report under one roof, giving you 360 degree insight into Conversion Rate Optimisation (CRO) performance. Whether you require a full CRO service, or periodic consultation for user analysis and hypothesising, we can support you. We use a variety of testing tools to achieve you conversion goals, including VWO, Optimize, Adobe Target and Optimizely. Regardless of which tool you use we can add value by showing you how to get the most out of your CRO strategy.

Our conversion rate optimisation service also adds value by ensuring your roadmap is managed in a collaborative and open way. We know from industry data and our experience that CRO success comes from strong teams that are working openly towards the same goal. We can help drive a culture of experimentation that delivers measurable results and ROI.


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Our Work


Printerland tasked us with developing a site that would ensure an improved user experience, an increase in conversion rates and optimise performance across all devices. Printerland were also particularly interested in increasing the conversion of 'add ons' - cables/cartridges etc. - which could add a significant profit margin to each sale. 

30% increase in mobile conversion

62% increase in revenue from mobile

Average order value up by 10%

What Our Clients Think

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Direct to Consumer

Driving the right consumers to online shops, fulfilling orders and maximising return on investment.



Reaching out to your customers through the right channels and building brand through response.

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