Analytics & Insight
Providing you with the tools you need to analyse your audience, digital marketing activity & website performance.
Analytics & Insight
Our investment in expert people and analytics technology means we can integrate vast amounts of data from multiple sources and unlock the key opportunities, quickly. We can exploit opportunities to achieve greater Return on Investment and larger sales volumes, recruiting new customers cost efficiently and delivering a market beating return on our clients’ marketing budget investment.
We use our clients’ customer data to understand who their best customers are, their geo-demographic characteristics, their attitudes to digital, buying habits, media channel preferences and typical media consumption patterns. We create the customer insights using Mosaic classification and TGI data to understand who to target and where, and overlay market insights from client data and market commentators such as Mintel, and social media monitoring tools such as Brandwatch.
Then we overlay performance data from campaigns, including messaging performance by customer segment, which results in a decision making toolkit that boosts our targeting efficiency so our channel planning, media selections, programmatic campaign set ups and techniques, re-targeting techniques and paid search campaigns are the best they can be.
Customer interaction data and profiling insights inform everything we do from media planning and campaign targeting to landing page creation, content development and social media campaigns. In short we know how to get the best out of all the data our clients generate.
Combining our technical expertise in Google Analytics with our website design and build experience we approach website improvement from a non-technical, user experience perspective. Through analysis and interpretation of the user journey data we provide data driven insights and site optimisation strategies that deliver improved conversion and increased ROI.
We can turn all of your data into a simple or sophisticated dashboard to house all of your key KPI trackers in a single place. We can give you the ability to share bespoke campaign reporting with your key stakeholders using your brand guidelines. Our team specialise in both Power BI and Data Studio and can create good looking dashboards to suite your needs.
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