Analytics & Insight

Providing you with the tools you need to analyse your audience, digital marketing activity & website performance.

Analytics & Insight

Our investment in expert people and analytics technology means we can integrate vast amounts of data from multiple sources and unlock the key opportunities, quickly. We can exploit opportunities to achieve greater Return on Investment and larger sales volumes, recruiting new customers cost efficiently and delivering a market beating return on our clients’ marketing budget investment. 

We use our clients’ customer data to understand who their best customers are, their geo-demographic characteristics, their attitudes to digital, buying habits, media channel preferences and typical media consumption patterns. We create the customer insights using Mosaic classification and TGI data to understand who to target and where, and overlay market insights from client data and market commentators such as Mintel, and social media monitoring tools such as Brandwatch. 

Then we overlay performance data from campaigns, including messaging performance by customer segment, which results in a decision making toolkit that boosts our targeting efficiency so our channel planning, media selections, programmatic campaign set ups and techniques, re-targeting techniques and paid search campaigns are the best they can be.  

Analytics

Customer interaction data and profiling insights inform everything we do from media planning and campaign targeting to landing page creation, content development and social media campaigns. In short we know how to get the best out of all the data our clients generate. 

Combining our technical expertise in Google Analytics with our website design and build experience we approach website improvement from a non-technical, user experience perspective. Through analysis and interpretation of the user journey data we provide data driven insights and site optimisation strategies that deliver improved conversion and increased ROI. 

We can turn all of your data into a simple or sophisticated dashboard to house all of your key KPI trackers in a single place. We can give you the ability to share bespoke campaign reporting with your key stakeholders using your brand guidelines. Our team specialise in both Power BI and Data Studio and can create good looking dashboards to suite your needs.

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Privacy Policy

Privacy & Cookie Policy ...

This site is operated by equimedia Limited, a company incorporated in England (registration number 3892399), the registered office of which is First Floor, Stella Building, Whitehall Way, Windmill Hill Business Park, Swindon, SN5 6NX.

As a valued visitor to our website, we are committed to maintaining your privacy and being clear & transparent on how we use cookies and any personal data you submit to us.

PERSONAL DATA

If you complete a form on this site, you will be asked to provide certain information about yourself (such as your name, address and email address). equimedia respects the privacy concerns of users of this web site and complies with all applicable UK Data Protection legislation currently in force in relation to its treatment of personal information. This privacy statement sets out our policy in relation to how it uses any personal information collected from you through your use of this site.

By disclosing your personal information to equimedia Limited, you consent to the collection, storage and processing of your personal information in the manner set out in this privacy policy.

In the event that you would like to update your details or have any queries regarding this privacy statement please contact equimedia by any method set out at the bottom of this page.

Prior to completing a form on this website you will also be asked to confirm that you have read our terms and conditions. Our terms and conditions explain how we securely store and use your data. They also explain how this website uses cookies (as below).

USE OF COOKIES

equimedia use cookies to recognise website visitors and to store the way visitors use this site. This allows us to analyse website activity, so we can optimise the user experience and make sure we offer the best content for visitors. We use cookies in order to give us information on the number of visitors to different parts of our website and thus to monitor which areas are most useful.

We also occasionally run targeted advertising to generate relevant traffic for this website. In order to target this advertising effectively, we use a cookie to ensure this advertising is targeted and relevant.

The cookies we use do not contain any personally identifiable information.

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LINKS

This site contains some links to other websites. We are not responsible for the content or privacy policies of any of these sites.

CHANGES TO THIS POLICY

The equimedia privacy policy may change at any time, so you may wish to check it each time you visit our website.

CONTACT DETAILS

By Post:

equimedia Limited
Stella Building
Windmill Hill Business Park
Whitehill Way
Swindon
SN5 6NX

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